Here is the story on the dress:
Every time your cell phone rings, your dress also lights up to let you know you've got a call. Well, you and everyone else.
It's the work of British fashion student Georgie Davies, who worked with Sony Ericsson on ways to merge technology and chic trends. "When you're in a mall or 'superstroe', you can never, ever hear your phone," Davies to Reuters. The solution? A short-sleeved, knee-length white dress that's covered shoulder-to-hip with translucent scales that move and blink. Davies plans for the dress to incorporate Bluetooth technology so that it can wirelessly interact with phones.
This would just exemplify my draw to geeky fashion, no?
Photo found here LIGHT UP DRESS